Books Are Magic

Ask: Create a series of 7 headline driven print ads inviting those who do not usually read or purchase books to experience the joy of discovering a book IRL.

Insight: It’s common to equate literature with the dull: homework assignments and long-winded, maudlin stories about unfaithful spouses. It’s an understandable misconception.

Idea: Let’s use punchy print ads to capture people’s attention to the truth that books aren’t boring: they’re wild, funny, incisive, zany, and entertaining. Really, books are magic.
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Art Directors: Jacob Freedgood
Copywriter: Matt Genise